For decades, the measure of success in the agency world was purely physical. How many square feet is your shiny city centre office? How many staff do you have? How much cool stuff do you have? – fridge full of retro drinks, table tennis table, pool table, bar in the corner etc etc. When I […]
Why the Future of Digital Marketing is Small, Remote, and Agile – For me it is anyway Read More »
In the early days of a business, “gut feeling” is often your most used marketing tool. You post on Instagram because it feels like everyone is there; you run a Google Ad because it seems like the thing to do. But as you grow, “vibes” aren’t a sustainable way to manage a budget. At Roots
Why Your Small and Medium Businesses Need a Simple Metrics Dashboard Read More »
For small and medium-sized businesses (SMBs), every pound spent on marketing needs to (in an ideal world) work twice as hard. When you’re operating with a modest media budget, there is no room for “experimental waste.” You aren’t a global corporation that can afford to throw thousands at the wall to see what sticks; you
Why Google Ads Structure is so important for Small Budgets Read More »
In the digital-first landscape, your website is often the first—and sometimes only—chance you have to make a lasting impression on a potential customer. Yes, there is social media, email marketing and loads of other digital channels but a website with clear branding is the core. At Roots to Branches, we often tell our clients that
How Strong Branding Improves Your Website Read More »
Introduction: Unlocking the Power of AI for Your Small Business The business landscape is rapidly evolving, and for small and medium-sized businesses (SMEs), staying ahead often means embracing new technologies. Among the most talked-about advancements over the last few years (although has been in the pipeline for over a decade) is Artificial Intelligence (AI), specifically
LLMs for SMEs: Your Simple Guide to Understanding and Boosting Your Business Read More »
As we say goodbye to 2025, it’s time to look back at a year that saw a massive shift and change across digital marketing. We moved past the “AI hype” of 2024 and entered the era of the Agentic Web, where AI doesn’t just suggest content; it can take action. Below are some digital marketing
2025 Digital Marketing Shifts Read More »
The world of SEO has always been a dynamic one, constantly evolving with algorithm updates and new technologies. For years, keywords have been the prime focus of search, guiding content creation and dictating optimization strategies. But with the rapid rise of AI in search engines and the proliferation of advanced language models like ChatGPT, Gemini,
Are Keywords Still Worth Tracking? Read More »
A website is more than just a digital storefront—it’s your most valuable business tool. But without accurate measurement, it’s a tool running blind. The importance of correct website tracking cannot be overstated; it’s the difference between guessing what works and knowing exactly where to invest and focus on. In the modern digital economy, data must
Why Flawless Website Tracking is Non-Negotiable Read More »
When diving into the world of paid online advertising, two names dominate the conversation: Google Ads and Microsoft Advertising (formerly known as Bing Ads). Both are powerful platforms that allow businesses to reach potential customers however Google Ads does dominate the advertising space due to the higher volume of traffic. But they are not interchangeable.
Google Ads vs. Microsoft Advertising: Which Platform is Right for Your Business? Read More »
As a small business owner, you’re constantly juggling a thousand tasks. The word “SEO” might conjure up images of complex algorithms, big-budget consultants, and endless hours of technical work—time and money you simply don’t have. But here’s the good news: you don’t need a huge budget or a dedicated SEO team to make a significant
SEO for Small Businesses Read More »
