We help you achieve
SEO – Search Engine Optimisation
Data-Driven Search Engine Optimisation from the Fylde Coast.
At Roots to Branches, we believe that SEO is more than just ranking #1 on Google—it’s about building a sustainable digital foundation that feeds your business with high-quality leads, day after day.
see how easy it is to
Increase Your Website Traffic, Leads and Sales
The digital landscape is crowded. Without a robust SEO strategy, even the most beautiful website can stay hidden. We don’t believe in "quick fixes" or "black-hat" tactics that risk your reputation. Instead, we focus on the 500+ metrics that search engine algorithms actually care about.
Our philosophy is simple: consistent, and strategic changes lead to sustainable growth.
Based in Lytham St Annes, our team of senior digital freelancers brings over 8 years of individual experience to your project. We provide the strategic depth of a big-city agency without the overheads, helping Lancashire businesses and national brands flourish online.
Senior Expertise, Freelance Prices
Because we operate as a remote collective with no costly office overheads, you get access to over 15+ years of industry experience at a fraction of the traditional agency cost.
Total Transparency
No "smoke and mirrors." We provide weekly, bi-weekly, or monthly reports (depending on your needs) so you can see exactly how your rankings are moving.
Strategy-First Approach
We never start work without a shared action plan. We align our SEO efforts with your broader business goals to ensure we aren’t just driving traffic, but driving the right traffic.
Long Term Benefits
SEO is a long-term investment, but the rewards are a self-sustaining stream of traffic and leads. Let’s look at your data and see where we can take you.
Search Engine Optimisation - Google & Bing
In basic terms SEO means optimising a website to make it appear as high up as possible in search results on search engines such as Google and Bing.
It is a process that we undertake to improve the quality and quantity of website traffic (internet users) to a website from search engines. Both Google and Bing’s algorithm, which determines where a website ranks, is vast and comprises over 500 different metrics (from what we know and is constantly changing).
SEO is not a single task or action but a variety of different activities designed to positively benefit our client’s websites in relation to the search engine’s algorithm. We plan and weave together these activities in a meaningful way to produce the results our clients want. We always work from a shared strategy and action plan agreed with our clients from the offset. We carry out the SEO work, monitoring activity on a daily basis. We analyse, evaluate, and report back on our work either weekly, bi-weekly or monthly, depending on the needs of our clients.
SEO or Search Engine Optimisation is a long-term strategy and is not a quick fix. This is not always what business owners want to hear but unfortunately this is the reality. Any SEO service offering quick fixes is likely to damage your website by using dodgy tactics that could even lead to website penalisation.
Unlike some paid for channels like PPC or paid social advertising, SEO is about undertaking consistent reviews of website changes and keeping up with industry standard practices while always adhering to search engine guidelines.
There is no single quick change that will get your website an improved performance. It is all about making a number of strategy-agreed changes to influence the many different ranking factors, which when combined will help to move you further up the rankings to your goal.
A few of
Our Achievements
Years of experience
Years in business
Clients we've worked with
Why work with us
We believe that successful digital marketing starts with a strong foundation—the "Roots"—before you can see the "Branches" of your business flourish. Unlike traditional agencies that often prioritize aesthetics over substance, we focus on the data-driven essentials: robust SEO, precise tracking, and clear strategy. By ensuring your digital infrastructure is healthy and grounded in real-world insights, we create the stability needed for your brand to reach new heights and sustain long-term growth in an ever-changing online landscape.
SEO Elements
Technical SEO
Technical SEO is the ability to follow search engine guidelines and implement appropriate changes on the website.
This can include HTML markup changes, website architecture and internal link structure.
Website Speed
The speed of how quickly a website loads is a ranking factor and can help with conversions,particularly mobile.
Optimisation of the website's code and images is part of the work undertaken to improve speed.
On Page / Content
Onpage SEO is all about the optimisation of the content on the website and structure of the content.
This includes H1 & H2 tag implementation, URL structure and all content on the page.
Link Building / Off Page
Link building is the connection or link of one website to another. This link is a virtual handshake to pass on authority (trust) from one website to another.
Link building is not about the amount of links but is more focused on the diversity and quality of links. It is not about getting the most links!
User Experience
Relates to how a user or page visitor navigates and moves around your website, which is all part of SEO. The longer a user stays on your site the better so by maximising the SEO impact of the site or page with good content and ensuring an overall great user experience, we will be increasing site traffic, engagement, and with time, rankings.
Keyword Optimisation / Research
Keyword Optimisation is about understanding your customers intent and ensuring you are using the same language they use.
Keyword research is an essential part of SEO and not one to be overlooked. We know that long-tail keywords (a keyword that is more specific and typically gets less searches) will often be high converting, drawing more users to your site, and is easier to achieve in competitive verticals. ‘Head’ keywords are much more competitive.
Meta Data / Mark Up Schema
Metadata and MarkUp Schema relate to the first information a user will see about your website. The metadata is what gets pulled through into the Search Results on Search Engines - Google / Bing - from your website.
Not having correct and enticing metadata can lead to a customer clicking on a competitor's listing and not yours. It is important not to overlook this small but important detail.
Local SEO / GMB Management
Want to dominate search results on the Fylde Coast or in your local area? We help local businesses in Lytham, St Annes, Blackpool, Preston and across the UK and beyond stand out in local map packs and "near me" searches.
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