For decades, the measure of success in the agency world was purely physical. How many square feet is your shiny city centre office? How many staff do you have? How much cool stuff do you have? – fridge full of retro drinks, table tennis table, pool table, bar in the corner etc etc. When I […]
Why the Future of Digital Marketing is Small, Remote, and Agile – For me it is anyway Read More »
In the early days of a business, “gut feeling” is often your most used marketing tool. You post on Instagram because it feels like everyone is there; you run a Google Ad because it seems like the thing to do. But as you grow, “vibes” aren’t a sustainable way to manage a budget. At Roots
Why Your Small and Medium Businesses Need a Simple Metrics Dashboard Read More »
In the digital-first landscape, your website is often the first—and sometimes only—chance you have to make a lasting impression on a potential customer. Yes, there is social media, email marketing and loads of other digital channels but a website with clear branding is the core. At Roots to Branches, we often tell our clients that
How Strong Branding Improves Your Website Read More »
As we say goodbye to 2025, it’s time to look back at a year that saw a massive shift and change across digital marketing. We moved past the “AI hype” of 2024 and entered the era of the Agentic Web, where AI doesn’t just suggest content; it can take action. Below are some digital marketing
2025 Digital Marketing Shifts Read More »
As a small business owner, you’re constantly juggling a thousand tasks. The word “SEO” might conjure up images of complex algorithms, big-budget consultants, and endless hours of technical work—time and money you simply don’t have. But here’s the good news: you don’t need a huge budget or a dedicated SEO team to make a significant
SEO for Small Businesses Read More »
The digital landscape is changing faster than ever, and a little debate is brewing in the world of online business: Will the rise of AI agents make your website unnecessary? If you’re a small or medium-sized business owner, your website likely feels like the anchor of your entire digital presence. It’s your store, your brochure,
Will AI Agents Render Your Website Obsolete? Read More »
