We help you achieve
Analytics & Tracking
You can’t grow what you can’t measure.
Just as a tree needs deep, healthy roots to reach its full height, your digital marketing needs a foundation of solid data to succeed. At Roots to Branches, we help businesses across the Fylde Coast and beyond turn "guesswork" into "growth-work" by implementing robust tracking and insightful reporting.
see how easy it is to
Data-Driven Growth: Google Analytics GA4, GTM & Reporting
The transition to GA4 has changed the landscape of digital tracking. It’s no longer just about page views; it’s about understanding the entire user journey. We ensure your GA4 property is configured correctly to capture the metrics that actually matter to your bottom line.
Custom Event Tracking
We go beyond the basics to track specific actions—like button clicks, form starts, and video views.
Ecommerce Tracking
Detailed insights into your sales funnel, from product views to successful checkouts.
User Behaviour
Know exactly what your users are looking at and for as you map a users journey across your website.
Traffic Acquisition
Understanding where your visitors come from and where they drop off. Know exactly which marketing channels to add more budget.
Tracking & Reporting
Google Tag Manager (GTM) Setup
Think of Google Tag Manager as the "central nervous system" of your website’s tracking. It allows us to manage all your marketing tags (Facebook Pixel, LinkedIn Insight Tag, Google Ads) in one place without slowing down your site with messy code.
Clean Code: We keep your website fast and lightweight.
Agile Updates: Deploy new tracking pixels in minutes, not days.
Accuracy: Error-free implementation that ensures your data is clean and reliable.
Bespoke Reporting & Dashboards
Data is only useful if you can understand it. We move away from confusing spreadsheets and provide you with clear, visual dashboards that tell the story of your business growth.
Looker Studio Dashboards: Real-time, interactive reports tailored to your KPIs.
Cross-Channel Insight: See how your SEO, PPC, and Social Media are working together.
Actionable Advice: We don’t just send you a PDF; we provide a monthly breakdown of what the numbers mean and what we should do next to improve them.
A few of
Our Achievements
Years of experience
Years in business
Clients we've worked with
Why work with us
We believe that successful digital marketing starts with a strong foundation—the "Roots"—before you can see the "Branches" of your business flourish. Unlike traditional agencies that often prioritize aesthetics over substance, we focus on the data-driven essentials: robust SEO, precise tracking, and clear strategy. By ensuring your digital infrastructure is healthy and grounded in real-world insights, we create the stability needed for your brand to reach new heights and sustain long-term growth in an ever-changing online landscape.
What They Say
“
Iain and his team helped us with our Google Ads account - activating new campaigns which helped bring our latest products to market. Once the campaigns bedded in we saw significant increase in sales.
Paul Walsh
Got The Lot & 110V Lighting
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We have been working with Roots To Branches for over 5 years and we have seen amazing progress in leads coming through the website from both the SEO and PPC work carried out.
Andy McCarthy
Hair Loss Clinics
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Our business has seen continued growth in digital presence and sales. After the company brand merger we have continued to go from strength to strength.
Paul Dyke
Astra Group
Ready?
Get your digital Roots now!